The land surrounding Biella is rich of green areas where it is possible to perform different types of activities suitable for adults and children, sportsmen or random nature amateurs. At only few kilometers distance from The Place Outlet it is possible to live precious moments of pure relax surrounded by the green countryside all year long.

Oasi Zegna

Starting from the 1930’s, Ermenegildo Zegna began a very ambitious project concerning the replantation of trees, which consistently improved the facade of the mountains. Over 500.000 trees, coniferous plants, rhododendrons and hydrangeas have been planted, thus the Panoramica Zegna was created, a very important provincial highway which runs straight through it and allows us to reach the Bocchetto Sessera alpine pass. The Panoramic highway has been a decisive element for “family” tourism as well as well as for random sightseers.  

In 1993 the project became the actual Oasi in order to better valorize the natural environment throughout various activities for all families. The access to Oasi Zegna is today for free and has a pet friendly policy which allows you to introduce your pets as well.  


The area of Bielmonte is the heart of Oasi Zegna and has beet “created” by Ermenegildo Zegna during the 1950’s, the same time period in which the Panoramic Highway reached the highest peak of 1500 meters of altitude.  

Snow lovers will find in Bielmonte 18 kilometers of ski-slopes all inter-connected with 5 chairlifts, 2 ski lifts and a sliding carpet for smaller children, but also more slopes for snowboarding and sledges plus the possibility to wear snow-shoes for various excursions to discover the territory.    


Casa Zegna, which is part of the Zegna Foundation, is the historical archive and the pole of cultural aggregation in Trivero, in province of Biella. Within the Zegna wool mill, inside a small building dating back to the thirties which originally had been the Zegna family home, a new “archivistic”and museum-like concept has been created.

An extraordinary synthesis of the history and the experiences, but a multifunctional ever-running space.

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