OASI ZEGNA

NATURAL RESERVE IN PIEDMONT

OUTDOOR ACTIVITIES FOR ALL THE FAMILY


The land surrounding Biella is rich of green areas where it is possible to perform different types of activities suitable for adults and children, sportsmen or random nature amateurs. At only few kilometers distance from The Place Outlet it is possible to live precious moments of pure relax surrounded by the green countryside all year long.

Oasi Zegna

Oasi Zegna is the home of ZEGNA’s values.
In love with nature and deeply rooted in his homeland, ZEGNA’s Founder, Ermenegildo Zegna, planted the first tree in the area surrounding his Wool Mill in 1929, igniting a sustainable spirit and reforestation project that today includes over 500,000 trees and counting.

His dream for tomorrow has been nurtured over generations, working in harmony with nature to protect and preserve the 100 km² thriving ecosystem that is Oasi Zegna.
In the 1930s, ZEGNA’s visionary Founder built ZEGNA’s Road to Tomorrow - the 232. Stretching across 26km to link Oasi Zegna to local communities, it fostered a positive relationship with the environment.

This road is ZEGNA’s inspiration for today and tomorrow, guiding everything that the brand does. The natural territory covers around 100 km² across the Biella Alps in Northern Italy. Oasi Zegna is not only a unique model of societal and environmental consciousness, but also, and more broadly, a set of values that ultimately foster consistency and promote harmony between humankind and the environment.

BIELMONTE

The area of Bielmonte is the heart of Oasi Zegna and has beet “created” by Ermenegildo Zegna during the 1950’s, the same time period in which the Panoramic Highway reached the highest peak of 1500 meters of altitude.  

Snow lovers will find in Bielmonte 18 kilometers of ski-slopes all inter-connected with 5 chairlifts, 2 ski lifts and a sliding carpet for smaller children, but also more slopes for snowboarding and sledges plus the possibility to wear snow-shoes for various excursions to discover the territory.    

CASA ZEGNA

Casa Zegna, which is part of the Zegna Foundation, is the historical archive and the pole of cultural aggregation in Trivero, in province of Biella. Within the Zegna wool mill, inside a small building dating back to the thirties which originally had been the Zegna family home, a new “archivistic”and museum-like concept has been created.

An extraordinary synthesis of the history and the experiences, but a multifunctional ever-running space.

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