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Outlet Zegna Biella

Tailoring Excellence at The Place

Welcome to the official ZEGNA boutique inside our Luxury Outlet.
Crossing the threshold of this exclusive space means immersing yourself in a century-long story of absolute textile and tailoring excellence, rooted in the heart of the Biella tradition. Here you have the unique opportunity to discover the unmistakable allure of a Maison that has redefined the codes of men’s elegance worldwide, combining exceptional craftsmanship, innovation and the finest materials at privileged outlet prices.

A visionary legacy from 1910 to today

A global leader in luxury menswear, ZEGNA was founded in the Italian Alps more than a century ago, in 1910.
Part of the Ermenegildo Zegna Group and still led by the Zegna family, the brand remains true to the values of its visionary Founder, Ermenegildo Zegna, who believed in creating world-class fabrics in harmony with both nature and local communities. 
This commitment to building a brighter future is embodied by Oasi Zegna, the natural territory surrounding the company’s historic Lanificio Ermenegildo Zegna.

Oasi Zegna continues to shape every aspect of ZEGNA, representing the heart of the brand’s core values through its iconic Oasi Cashmere and Oasi Lino fibres, which are 100 percent traceable.

The style and innovation of Alessandro Sartori

ZEGNA’s rich heritage of innovation and craftsmanship is reflected in sophisticated collections that transcend trends and create a timeless interpretation of luxury.

Under the direction of Alessandro Sartori, appointed Artistic Director in 2016, ZEGNA’s identity follows a clear agenda: practicality and pragmatism give tradition a progressive twist to meet the needs of the modern man, evolving the art of tailoring towards a luxury leisurewear aesthetic.

The exclusivity of samples

Every ZEGNA road and path begins and leads to Oasi Zegna, the cradle of the brand’s values. ZEGNA’s nature-loving founder began the brand’s tradition of environmental stewardship in 1929, when he started planting trees around his wool mill. 

Today the area is home to 500,000 trees, a number that continues to grow. Nurturing a dream for the future from generation to generation, ZEGNA acts in harmony with nature and continues to preserve the thriving 100 km² ecosystem that is Oasi Zegna.

The brand’s textile expertise is rooted in Italian tradition and follows a “made for tomorrow” ethos, under which ZEGNA is committed to using responsibly sourced materials. With a legacy of action begun generations ago, ZEGNA continues to be guided by its road to the future, born in Oasi Zegna.

Opening hours: Monday to Saturday, 10:00 am to 7:00 pm
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Zegna News and New Arrivals

An exclusive immersion in the world of ZEGNA, spanning textile innovation, noble yarns and tailoring excellence. Discover previews of the new collections, our seasonal style tips and the secrets to embracing timeless, contemporary elegance.
ZEGNA in Summer: Italian Summer Moves to the Slow Rhythm of Lake Maggiore | The Place
ZEGNA in Summer: Italian Summer Moves to the Slow Rhythm of Lake Maggiore

There is a kind of summer that never needs to raise its voice. It begins with an early morning swim in the lake, unfolds through slow afternoons aboard a wooden motorboat, and lingers into evenings bathed in golden light. This is the summer portrayed in ZEGNA IN SUMMER, the brand’s latest campaign set along the Piedmont shores of Lake Maggiore - a cherished corner of Northern Italy for the Zegna family, where palm trees and camellias flourish beside the mountains and life flows at a pace that is both relaxed and vibrant.

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ZEGNA: the harmony of transition and the transparency of Oasi Lino | The Place
ZEGNA: the harmony of transition and the transparency of Oasi Lino

April is the month of transforming light. The days grow longer and your wardrobe calls for a new language: lighter, more fluid, and closer to nature. In this moment of transition, ZEGNA invites you to discover an elegance that goes beyond aesthetics.

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Oasi Lino: the awakening of nature and the promise of transparency | The Place
Oasi Lino: the awakening of nature and the promise of transparency

With the arrival of March, Oasi Zegna transforms. The landscape of Trivero leaves behind the quiet tones of winter to embrace the vitality of spring: an awakening that is not only seasonal, but also reflects the very soul of ZEGNA and our constant commitment to a conscious future.

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THE WINTER GARDEN | The Place
THE WINTER GARDEN

The month of February marks an important moment for ZEGNA. It is not simply about presenting a new collection, but about embarking on a journey through the memories of the Zegna family, where the past is not a place to return to, but a path to keep walking forward.

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The Pillars of the Autumn Wardrobe According to ZEGNA | The Place
The Pillars of the Autumn Wardrobe According to ZEGNA

October is the very essence of autumn. It’s the time when the men’s wardrobe calls for the perfect balance between structure and versatility - between impeccable elegance and comfort that adapts seamlessly to the rhythm of daily life. ZEGNA masterfully interprets this balance with three key pillars on which to build a flawless autumn wardrobe.

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ZEGNA in Linen: Elegant Freshness for Your Summer | The Place
ZEGNA in Linen: Elegant Freshness for Your Summer

Summer has become a warm embrace that envelops every single day, and the search for garments that combine comfort, freshness, and impeccable elegance becomes a top priority.

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Plan your Visit

Located just outside Biella, within easy reach of Milan and Turin, The Place welcomes you Monday through Saturday, from 10:00 AM to 7:00 PM (non-stop).
Come and discover high fashion in an exclusive atmosphere.
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